UX research and A/B testing initiatives to inform product decisions and improve user engagement; Design and ship new features for large-scale, in-house platforms used by millions of users; Collaborate closely with product managers, engineers, and stakeholders in cross-functional teams; Create wireframes, interactive prototypes, and high-fidelity designs; Create new sites and redesign of existing ones; Design marketing assets and promotional banners aligned with product strategy.

In charge of the entire design process from conceptualization to execution; Developed and managed a responsive, user-friendly website using the WordPress CMS platform, from initial design concepts to final deployment and continuous tweaks; Conducted user research and A/B testings; Created marketing campaigns and educational material.